NMFPI EMBARKS ON ABOVE THE LINE (ATL) ADVERTISING CAMPAIGN FOR NSA PHILIPPINES CADET PROGRAM

For the longest time, NMFPI uses below the line (BTL ) advertising campaign to reach the required number of applicants and pool enough quantity of qualified scholars for NSA Philippines Cadet Program. BTL campaign includes niche focused material such as flyers and brochures.  

This time for Batch 22, we embark on above the line (ATL) campaign utilizing two of the top of the line medium; radio and TV respectively to broadcast on a national level and reach the mass audience.  

The campaign will be done on a macro level starting September 11 through Barangay 92.3 GMA Network Inc. Baguio FM. The radio ad will be back-to-back with Project Department's campaign in Baguio  City National High School on October 11 and 12. 

Simultaneous with the Radio ad is a TV campaign that will be aired in TV 5, Philippines 3rd largest TV Network.  15 seconder Lower Screen Graphics  (LSG ) and 15 seconder SME On-Air Billboard will start airing in TV5's prime programs 3 x day for 30 days.